How to effectively manage your e-commerce Business

inventoryThere are many entrepreneurs who have a desire to build a business that allows them to have a lifestyle that enhances and promotes their maximum freedom. Ecommerce is one business that can give you a lot of freedom when running in the right way. If you want to turn an e-commerce store into a big business, the main thing you will have to deal with is getting organized. The potentials of an e-commerce scaling to profitable levels are very high.

Here are top secrets to running a successful store;


Have a centralized inventory management system

No matter how many products you are selling, or the amount of budget you are operating with, you need a centralized inventory management system to organize your inventory. Any successful e-commerce business uses some sort of warehouse management system. The old-fashioned way of doing it is through an Excel template. However, as your business grows, you will need to manage your e-commerce in real time. You can take advantage of free and also subscription based inventory management systems to meet your inventory management goals.

An inventory management system will be very important in helping you with real-time tracking of all your sales and inventory. It will also help you collect data on inventory turnover. You will also be able to sync with your point-of-sale system and other retail software. You will get alerts when the inventory is low or expiring as well as getting reports to manage customer data.


Have an accurate forecast of your inventory needs

You need to have an accurate forecast of your inventory forecast. There are very few businesses that afford to sell the same amount of products throughout the year. You need to carefully manage your e-commerce such that you will never fall short of products. When starting out a business it can be a bit difficult to plan ahead on all the things that will be needed. But if you have the right data, you can merge predictable supply and demands.


Have backup suppliers

As a small business, you will be entirely depended on suppliers. If they are reliable, they will provide you with quality products, consistent and on-time delivery as well as vital tips on industry trends. However, if you have unreliable suppliers, they will greatly hurt your business. It is good to be loyal to your suppliers, but it is always a good business practice to ensure that you have backup suppliers. Relying only on one supplier that be a disaster in waiting.




How Profitable is E-commerce Business

ecommerceIt is always hard to answer the question pertaining to how much one can make out of an e-commerce store. The truth about e-commerce is that there is no limit on the number of sales you can make. It doesn’t matter if you are going to make $10 or $10,000 in a day. The most important thing to note is that as long as you run your online business, you will make sales. The profit you will make out of your e-commerce store will be depended on how you manage your inventory and business.

As long as you are running your e-commerce effectively, you will be able to dictate the kind of profit you will be making. Let me walk you down the thing you need to get in order to make substantial profits.


Generate traffic

Generating traffic is very essential for a successful e-commerce store. It is important that you drive a huge amount of traffic for your e-commerce store. When your e-commerce business has a high number of traffic, there are very high chances that you will be able to transform this traffic into sales. If your store is selling products that are well priced, then it becomes a matter of time before sales start flocking it. Though there is no guarantee that your online store will generate lots of sales due to traffic, but truth is that traffic plays a big role in determining your sales.


Understand how much traffic you need

The amount of money you are looking forward to earning will determine the amount of traffic you need to generate to your e-commerce store. You can make use of drop shipping traffic calculator to determine this number. All you need is to input the amount of money you want to make and the length (in terms of days) it should take to make such amount, then the calculator will give you the figure.


How to generate traffic

web trafficThe fastest way to generate traffic for your e-commerce store is through a marketing campaign. There are many marketing channels that can be beneficial for your business. Each of these marketing channels has their strengths and weaknesses.  Top of the marketing channels you should consider to use include; PPC marketing – which is simply paid per click. It involves a business paying to stand a better chance of generating traffic from a crowded source of other competitors looking for similar traffic.

Platforms, where you can carry out PPC marketing, include; Google, Bing, and Yahoo. These platforms will also give you an opportunity to research the number of people searching for your business. For PPC marketing, you can as well use Facebook and Twitter platforms for your campaigns.

There are other low-cost marketing channels you can use as well. Low-cost marketing channels may not yield as much money as PPC marketing, but they are equally effective in the long run. Some of the most popular ones include SEO and content marketing. You can create a blog and publish insightful content that promotes your business.